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FAN FERVOR
Football / Fans ·

Brazilian supporter merchandise firm — Gazelle case study

The challenge

A fan-merch firm needed tournament caps at price points their customers could actually pay, without the embroidery turning to mush at that cost.

Our solution

Re-engineered the artwork for 2-color flat embroidery at volume, sourced cost-smart cotton twill, and packed for direct market-stall distribution.

Results

150,000
Pieces for the season
30%
Cost reduction vs previous vendor
2-color
Optimized embroidery spec
4
Tournament cycles supplied

"Cheap caps that don't look cheap. That is the whole business."

— Commercial Director, Merchandise firm, São Paulo

Products we made

  • Flat embroidery caps
  • Cotton twill 6-panels
  • Fan scarves
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