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WATER PROOF
Fishing / Outdoor ·

American fishing tackle brand — Gazelle case study

The challenge

A fishing brand's caps failed their own customers — soaked through, faded by sun on water, and gone overboard in wind.

Our solution

Quick-dry performance fabric, UV 50+ rating, darker underbrim to cut glare, and a retention-cord option their pro staff requested.

Results

90,000
Pieces per year
UPF 50+
Certified sun rating
<15 min
Dry time in field test
4
Pro staff design inputs adopted

"Our pro staff stopped modifying their caps. First time in years."

— Product Manager, Fishing brand, Tampa

Products we made

  • Performance caps
  • Boonie hats
  • Glare-cut brims
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