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PILSNER PROUD
Beer / Festivals ·

Czech beer festival organizer — Gazelle case study

The challenge

A beer festival's centenary logo combined a brewery seal, date ribbon and town crest — a nightmare of tiny detail at cap scale.

Our solution

Redrew the artwork specifically for embroidery: simplified line weights, preserved every legally required element, approved by the brewery's archivist.

Results

55,000
Caps across the festival
120 yrs
Of heritage in one mark
3
Artwork iterations to approval
1
Archivist sign-off

"They simplified without losing anything. Our archivist approved — a first."

— Festival Director, Beer festival, Pilsen

Products we made

  • Festival caps
  • Heritage embroidery
  • Beer stein motif tees
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