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DIGITAL NATIVE
Esports / Gaming ·

Polish esports organization — Gazelle case study

The challenge

An esports org's fans voted on a cap design in their Discord — and expected it on sale before the next split, five weeks out.

Our solution

Artwork straight from the poll winner, 4-day sampling with live photos in their Discord, and a drop model with reprint windows pre-booked.

Results

18,000
Pieces first drop
5 wks
Poll to on-sale
94%
Drop sell-through
3
Reprints triggered by demand

"They moved at our community's speed. Nobody else even understood the sentence."

— Merch Lead, Esports org, Warsaw

Products we made

  • Esports snapbacks
  • Glow-detail caps
  • Streamer buckets
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