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Design / Lifestyle ·

Danish design lifestyle brand — Gazelle case study

The challenge

A design brand wanted a cap with no visible logo — meaning every flaw in proportion, fabric and stitching would be naked.

Our solution

Pattern work on the silhouette itself, matte hardware, blind-embossed interior label, and color-matched stitching throughout.

Results

35,000
Pieces per year
0
Visible logos
7
Silhouette samples before approval
92%
Sell-through first drop

"The hardest brief is 'make nothing wrong'. They made nothing wrong."

— Creative Director, Design brand, Copenhagen

Products we made

  • Blank 6-panels
  • Tonal caps
  • Minimal buckets
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