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STAFF + MERCH
Food / Franchise ·

Mexican restaurant franchise — Gazelle case study

The challenge

A restaurant franchise needed staff caps for 140 locations — then discovered customers kept trying to buy them off the staff.

Our solution

One durable staff cap spec for uniform use, plus a retail twin with upgraded embroidery, both on a consolidated quarterly order.

Results

140
Locations supplied
45,000
Pieces first year
2
Lines: staff + retail
Top 3
Retail merch seller in year one

"We ordered uniforms. We accidentally launched a merch line."

— Franchise Director, Restaurant group, Monterrey

Products we made

  • Staff caps
  • Retail snapbacks
  • Aprons add-on
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