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K-pop / Entertainment ·

Korean entertainment merchandise company — Gazelle case study

The challenge

A world tour schedule was fixed before merch artwork was even approved — the window from sign-off to first venue was 18 days.

Our solution

Pre-booked capacity, overnight sampling with video approval, and staggered shipping direct to three tour venues.

Results

18 days
Approval to first venue delivery
40,000
Pieces across 6 styles
3
Venues shipped direct
0
Cancelled tour dates' merch

"Eighteen days. I still don't quite believe it, but the boxes were at the venue before we were."

— Merch Director, Entertainment company, Seoul

Products we made

  • Tour snapbacks
  • Embroidered beanies
  • Event bucket hats
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