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AIRPORT RETAIL
Aviation / Travel ·

Singapore travel retail group — Gazelle case study

The challenge

An airport retail group needed caps that display well, pack flat for transit shoppers, and survive being stuffed into carry-ons.

Our solution

Crush-recoverable brim construction, hang-sell packaging designed for their fixtures, and city-edition colorways per terminal.

Results

65,000
Pieces per year
6
Terminal shops
2
City edition colorways
+31%
Category uplift after refresh

"They designed for how our customers actually travel."

— Retail Buyer, Travel retail, Changi

Products we made

  • Travel caps
  • Packable buckets
  • City editions
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