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Football / Sports ·

English football club shop — Gazelle case study

The challenge

A club promoted to a higher league needed supporter merchandise at triple their usual volume, with a hard deadline tied to the season opener.

Our solution

Split production into two waves: core SKUs first for the opener, fashion styles second. Jacquard knitting and embroidery ran in parallel lines.

Results

90,000
Scarves + caps in one season
2
Delivery waves, both on time
6 weeks
Artwork to first delivery
22%
Club shop revenue lift that season

"The opener didn't move for anyone. Gazelle hit it with room to spare."

— Retail Director, Football club, Manchester

Products we made

  • Jacquard scarves
  • Snapback caps
  • Bobble beanies
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