Le défi
A club promoted to a higher league needed supporter merchandise at triple their usual volume, with a hard deadline tied to the season opener.
Notre solution
Split production into two waves: core SKUs first for the opener, fashion styles second. Jacquard knitting and embroidery ran in parallel lines.
Résultats
90,000
Scarves + caps in one season
2
Delivery waves, both on time
6 weeks
Artwork to first delivery
22%
Club shop revenue lift that season
"The opener didn't move for anyone. Gazelle hit it with room to spare."
Produits que nous avons fabriqués
- Jacquard scarves
- Snapback caps
- Bobble beanies
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