The challenge
An automotive brand's trade-show caps had a visible problem — most ended up left at the venue. They wanted a giveaway people keep.
Our solution
Upgraded to a proper structured cap with subtle tonal embroidery instead of a loud logo, at a unit cost still viable for giveaway volumes.
Results
80,000
Pieces per show season
4
Major trade shows supplied
2.4x
Post-event brand recall in their survey
Tonal
Low-key embroidery direction
"The best giveaway is the one still on someone's head a year later."
Products we made
- Structured 6-panels
- Tonal embroidery
- Sandwich peaks
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