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Automotive ·

German automotive parts brand — Gazelle case study

과제

An automotive brand's trade-show caps had a visible problem — most ended up left at the venue. They wanted a giveaway people keep.

해결책

Upgraded to a proper structured cap with subtle tonal embroidery instead of a loud logo, at a unit cost still viable for giveaway volumes.

결과

80,000
Pieces per show season
4
Major trade shows supplied
2.4x
Post-event brand recall in their survey
Tonal
Low-key embroidery direction

"The best giveaway is the one still on someone's head a year later."

— Marketing Lead, Automotive brand, Stuttgart

우리가 만든 제품

  • Structured 6-panels
  • Tonal embroidery
  • Sandwich peaks
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