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Craft Beer · USA

From taproom gift to 12% of revenue: merch built like the beer

American craft brewery group — Gazelle case study

Die Herausforderung

A 9-location brewery group's caps sold out constantly, but reorders took 10+ weeks and each location's logo variant was a production mess.

Unsere Lösung

One master cap program with per-location woven labels, a standing 6-week reorder cycle, and small-batch flexibility down to 300 pieces per variant.

Ergebnisse

12%
Of group revenue from merch within 2 years
9
Locations, each with own label
6 wks
Standing reorder cycle
300
Minimum per location variant

"Our caps now sell like our IPA — fast, and always in stock."

— Co-founder, Craft brewery group, Portland

Produkte, die wir hergestellt haben

  • Dad hats
  • Woven label beanies
  • Canvas 5-panels
Starten Sie Ihr eigenes Projekt →

Angebot in 24h, Muster in 3-7 Tagen.

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