From taproom gift to 12% of revenue: merch built like the beer

Le défi

A 9-location brewery group's caps sold out constantly, but reorders took 10+ weeks and each location's logo variant was a production mess.

One master cap program with per-location woven labels, a standing 6-week reorder cycle, and small-batch flexibility down to 300 pieces per variant.

12%

Of group revenue from merch within 2 years

Locations, each with own label

6 wks

Standing reorder cycle

300

Minimum per location variant

"Our caps now sell like our IPA — fast, and always in stock."
— Co-founder, Craft brewery group, Portland

Devis en 24h, échantillon en 3-7 jours.