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COLD PROVEN
Winter / Outdoor ·

Canadian winter accessories brand — Gazelle case study

El desafío

A winter brand's acrylic beanies pilled and lost shape after one season — a reputation problem when your customers live in real cold.

Nuestra solución

Upgraded yarn blend, 3-gauge knit spec, and freeze-cycle shape testing; every batch now ships with wash-and-wear test reports.

Resultados

200,000
Beanies per year
−30°C
Field testing temperature
60%
Cut in pilling complaints
4
Winters of continuous supply

"Our customers wear these in Yellowknife. Gazelle tests like they know that."

— Founder, Winter brand, Winnipeg

Productos que fabricamos

  • Rib-knit beanies
  • Fleece-lined toques
  • Pom styles
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