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HERITAGE REVIVAL
Cycling / Heritage ·

Italian heritage cycling brand — Gazelle case study

Le défi

A heritage brand wanted to reproduce their 1978 team cap — but no factory could read a 45-year-old sample's construction.

Notre solution

Reverse-engineered the original stitch by stitch, sourced period-correct wool blend, and matched the faded tricolore ribbon with lab-dyed webbing.

Résultats

1:1
Stitch-accurate reproduction
10,000
Pieces first run, sold out
45 yrs
Between original and revival
3 wks
Sold-out timeframe

"They treated our archive piece like it belonged to them. Sold out in three weeks."

— Brand Archivist, Cycling brand, Bergamo

Produits que nous avons fabriqués

  • Wool cycling caps
  • Vintage reproductions
  • Ribbon detailing
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